Fundraising

You are...

Reliant on your donors. They are one of your main sources of income - maybe the only source.

Every year, donors receive dozens - if not hundreds - of pieces of communication from non-profits, asking them for money. They only have a certain amount they are able and willing to give, so if you want to be the organisation that benefits from their generosity, you have to work hard.

SO what can you do?

Direct mail is still the most effective way to encourage people to give. But it's not the only way! Email appeals, social media appeals, conversion and acquisition series, welcome packs... the next donation is just a well-written sentence away.

the key to great fundraising

Lean in close, because this is the greatest secret of the fundraising industry.

Donors might not be buying anything from you, but they do want something in exchange when they give - recognition that they've done something positive.

That's why donor-centric copywriting is absolutely essential. If you haven't been donor-centric, you need to start now. I can help.

If you already knew this secret, and are looking for a writer that understands it too, well done. You've found me!

WHY ELISABETH?

Whether you're in need of end-to-end campaign development or a writer to craft a single letter or email, I'm your woman.

I've worked on countless fundraising campaigns. I've written dozens of appeal letters, hundreds of email appeals, and probably thousands of social media updates. And, I've worked full-time in non-profits, so I know what goes into implementing appeals. I've even been the person on the phone, calling donors in the last week before the deadline.

I write copy that donors love to read, and love to respond to. 

SO What can elisabeth write?

Take a deep breath. It's a long list.  

• Direct mail appeal packs
• Reply forms
• E-appeals (eDMs)
• Landing pages
• Social media campaigns
• Fundraising video scripts
• Donor conversion and acquisition series
• New donor material (e.g. welcome booklets)
• Thank you letters